Chances are, if you have a podcast, you are always looking for ways to attract more listeners and have content resonate with audiences. Once you have enough episodes under your belt, there are different ways to determine which content is having an impact and in turn, helping you achieve your podcast business goals. One of the ways to test impact is through A/B testing.
What is A/B testing exactly? The A/B testing method determines which of two versions of something produces the best results. It’s often referred to as “split testing” because groups of users are either split into two groups or fed different experiences and their reactions are monitored.
